When it comes to twitter, Kenya is ranked 2nd after South Africa, but it seems Kenyans are less active on Facebook as they ranked 7th.
Facebook is the top visited mobile site in Africa, which should be not surprise anyone!
Egypt leads with about 9.5 million facebook users, followed by South Africa, Nigeria, Morocco, Algeria, Tunisia and then Kenya coming in 7th, followed by Ghana in 8th position.
Social media marketing should be a strategy in every company that wants to sell its products anywhere in the world. You can easily identify the target market and push ads directly at them. Statistics like these are then important for planning one’s strategy.